Aquabest, the country’s leading water refilling franchise is proud to support the recent Cebu Foods and Beverages Exposition or CEFBEX.
“CEFBEX has always showcased the cutting edge in the food service and beverage industry. It has proven that it is the best source for Filipino and international players in the food industry. From setting trends to highlighting Filipino ingenuity, CEFBEX has helped contribute to the growth of the Philippine economy by extending a helping hand to enterprising Filipinos interested in food industry” says Carson Tan CEO of GQWEST Inc which owns the Aquabest brand.
A highlight for the company was the talk “Understanding the Laws of Marketing for Better Branding” given by the company’s Marketing Manager Joel Cruz. In his talk, Cruz emphasized the need for companies to cultivate and develop their own brand identities. Branding is particularly important for small businesses who seek to grow their business despite having limited resources.
Aquabest has a nationwide network of around 500 stores and is considered among the leading players in the water franchising industry. The company is recognized as a major provider of clean water used for various food service applications by several food service companies.