Aquabest and its mother company GQWEST Inc is proud to support the tree planting program of Haribon by participating in its tree planting activity in Sta Rosa Laguna.
Haribon in partnership with Aquabest and Water Quality Association of the Philippines among others will conduct a tree planting on October 15 at Nuvali in Sta Rosa, Laguna. The company’s volunteers will be planting indigenous tree species in an effort to meet Haribon’s goals of planting a million hectares of trees by 2020.
The company has long recognized the importance of forest conservation not just for the maintenance of the environment but also to ensure the continuity of its business. That is why the company has long supported environmental conservation initiatives. It also began its own tree planting campaign but still continued to look for ways to innovate with its corporate shared values program. That is why the company launched its “Green Mindset” campaign.
The campaign was launched with the grand vision of eventually giving back more than it takes. From its beginnings as a tree planting program the company decided to expand it to make greater contributions to the betterment of society. “We started the program after seeing the impact of environmental degradation, which affects our business by diminishing the water supplies our stores, rely on,” says Carson Tan CEO of GQWEST.
In recognition of its origins, the company plans to upgrade their participation with the Haribon Foundation’s tree planting efforts. The company plans to employ local residents in the tree-planting site to take care of the tree planted. Hiring the locals will provide them livelihood while at the same time increasing the survival rates of the plants.
Expanding from its tree planting roots is the company’s efforts to make its operations carbon neutral and reengineer them so all its activities contribute to the program. This will make the program not only sustainable but also indistinct from the company’s day-to-day operations.
The company understands that it cannot do it alone but it believes that it can serve as an example for other companies to follow. It hopes that the success of the Green Mindset Program and its partnership with Haribon will show other companies that being profitable and being ecofriendly can go hand in hand.