Aquabest, the country’s leading water refilling franchise is proud to announce its support and participation at the recent Franchise Asia 2011 to be organized by the Philippine Franchise Association (PFA).
Franchise Asia 2011 is Asia’s largest franchise event and will feature the two top level meetings of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC), to be attended by the heads of national franchise associations worldwide. The show will have breakout sessions and seminars, featuring the latest trends and developments in franchising. The event promises to be an excellent forum for business matching between franchisors and would-be franchisees.
The company is a long time member of PFA and has a nationwide network of around 500 stores and is considered among the leading players in the water franchising industry. This year the company is Franchise Asia’s silver sponsor. Apart from its usual booth, the company will unveil the second part of its “Shift Happens” Campaign as well as its expansion plans.
The company says that it is currently focusing on provincial expansion as the market has much potential to drive the company’s growth. Also, the company is also looking at partnering with prospective overseas master franchisees to begin its overseas expansion. “We are looking at the possibility of expanding overseas, we believe that our commitment to added value and quality service will help us successfully expand overseas and show the world the Filipino businesses have what it take to compete globally“ says Carson Tan CEO of GQWEST Inc the mother company of Aquabest.
The cornerstone of the company’s new 3 in 1 Combostore concept that was launched along with its “Shift Happens” campaign. “We see the Combostore as comprising a majority of new franchisees in the coming years, since we introduced it in April there are already various combostores this confirms our belief that the industry is moving away from being price driven to value driven” says Tan who adds that he sees more combostores opening in the next few months especially from applicants from the show.
The Combostore franchise integrates three tried, tested, and successful concepts into one. Bundled in the package are GQWEST’s Aquabest, Laundrybest, and Oxyplus brands. Aquabest is the company’s flagship brand, which is shifting to offer structured water. Laundrybest is the company’s Laundromat franchise, while Oxyplus is their oxygenated alkaline water brand. Individually, the brands are all very successful and widely known; together they form a revolutionary and holistic way of looking at the water franchise industry.
Franchisees of the Combostore stand to benefit from the expanded target market and synergies resulting from the fusion of the three brands. This triples their opportunities and chances for success without spending to individually invest in the three brands. The concepts offer a faster return period and better margins. Compared to other water franchising concepts, it is more efficient and sustainable. It does this by maximizing the use of every resource from the water to the manpower of each store.
The Franchise Asia 2011 will run from September 23 to 25 at the SMX Convention Center in Manila.