From January to July this year, the Aquabest managed to increase the number of franchisees giving it hundreds of stores nationwide. Carson Tan CEO of GQWEST, Aquabest’s mother company attributed the brand’s strong growth to the company’s branding efforts. “Aquabest’s strong growth validates our decision to invest heavily in building our brand, thanks to these efforts Aquabest is now the brand of choice among households.”
A strong factor in the company’s growth is its participation in the 10th Filipino Franchise Show organized by the Association of Filipino Franchisers Incorporated (AFFI). The brand managed to generate a substantial number of inquiries that will contribute significantly towards year end growth. Apart from inquiries, the Aquabest booth also generated significant public awareness due to its activities like games and raffles.
Driving growth this year is its introduction of the new Aquabest 3 in 1 Combostore concept as part of its Shift Happens Campaign. “We see the Combostore as comprising a majority of new franchisees in the coming years, since we introduced it in April there are already five (5) combostores this confirms our belief that the industry is moving away from price driven to value driven” says Tan who adds that he sees more combostores opening in the next few months.
The Combostore franchise integrates three tried, tested, and successful concepts into one. Bundled in the package are GQWEST’s Aquabest, Laundrybest, and Oxyplus brands. Aquabest is the company’s flagship brand, which is shifting to offer structured water. Laundrybest is the company’s Laundromat franchise, while Oxyplus is their oxygenated alkaline water brand. Individually, the brands are all very successful and widely known; together they form a revolutionary and holistic way of looking at the water franchise industry.
Franchisees of the Combostore stand to benefit from the expanded target market and synergies resulting from the fusion of the three brands. This triples their opportunities and chances for success without spending to individually invest in the three brands. The concepts offer a faster return period and better margins. Compared to other water franchising concepts, it is more efficient and sustainable. It does this by maximizing the use of every resource from the water to the manpower of each store.